22nd Mar 2010

We investigate Electronic Cigarettes


We investigate the truth behind this new technological breakthrough.

Electronic cigarettes have recently grabbed the attention of countless tobacco users across the United States. Also known as the “E-Cigarette,” these groundbreaking devices are raising a lot of eyebrows. Are they really a healthier and cheaper alternative to traditional cigarettes? Creators say these devices are very different from the traditional cigarette, and thousands of smokers have already made the switch with hopes the device will be better for their health. But can this clever looking contraption live up to all the hype? Or have we embraced the latest Hollywood trend without real merit or scientific evidence that electronic cigarettes truly are the #1 smoking alternative?

When we first inspected the electronic cigarette, it was easy to see that the device in fact does look and feel like a traditional cigarette. Creators and product users are claiming that you can now enjoy a healthier cigarette without the bad smells, second-hand smoke, or cancer causing chemicals. Plus they claim you can still get your nicotine fix. Sounds almost too good to be true right? That's what we thought as well. So we had our own Vanessa Michaels test these incredible claims. The results, to say the least, were very shocking. Here are just a few of the benefits that electronic cigarette distributors have been claiming on their websites:

No tar, tobacco, carbon monoxide, or ash.

Get the same amount of nicotine as a regular cigarette.

Each cartridge costs less than $2 and is equivalent to an entire pack of cigarettes.

You can save over $1,000 each year.

You won't "smell" like a smoker any longer.

Different flavors are available.

No more second-hand smoke.

When Vanessa received her electronic cigarette trial kit, she passed the device around so everyone could take a closer look. Sure enough, the product looked and felt like a cigarette. The device was also very well made and seemed safe to use. When Vanessa took her first few drags on the device, we all stared in amazement. It looked like Vanessa was smoking in the office, but with one huge difference. There was no tobacco smell and no second-hand smoke. Just a harmless vapor.

We were also able to confirm the money savings claims. Each cartridge was equivalent to approximately 1 pack of cigarettes at a cost of only a couple of dollars each, meaning that smokers who smoke 1 pack per day can easily save over $1,000 per year. Since the device satisfied Vanessa's nicotine cravings, we knew that we had found a product that actually works.

We decided to research exactly what expert medical doctors and product users had to say about electronic cigarettes. The results were surprising. In fact, the United Health Organization concluded that "In the short time that electronic cigarettes have become popular, the number of people who have been able to quit smoking and stay cigarette free have risen by an estimated 300%. No other methodology has proven so successful in such a short period of time."

A New U.S. Health Trend?

Four very well known doctors, from the popular TV show “The Doctors”, have shared great insight with us on the topic of the electronic cigarette. The electronic cigarette was featured as one of their top 10 key health trends for 2009.

“The greatest issue with cigarettes is the 500+ other ingredients added, not just the nicotine. Do we recommend this for non-smokers? Of course not, but for current smokers this is the most revolutionary device to date” - Dr. Travis Stork


Dr. Travis Stork tests an e-cigarette

None of the doctors on the show are smokers, so they used a female smoker, Beverly, as a case study. Beverly had struggled with smoking for 15 years. By day 2, this former "heavy smoker" had eliminated the use of regular cigarettes all together, and was pleased to report that she now only uses her electronic cigarette. She admits that the E-Cigarette is very satisfying and definitely recommends it to other smokers.

Smoking In Banned Locations

As part of our in-depth investigation, we wanted to study if e-cigarette users would be able to actually smoke an e-cigarette in locations that have been off-limits to smokers like public offices, restaurants, libraries, etc. We learned that these new devices are not encompassed by most smoking bans and regulations. This is because an e-cigarette is not lit by flame, and no harmful smoke is produced. The smoke you see is simply a harmless vapor mist. In fact, some airports and hospitals have even welcomed indoor electronic cigarette smoking enthusiastically. But this doesn't necessarily mean that you might catch grief from some security guards or other public building managers.

Because e-cigarettes do not produce second hand smoke, there is no public health hazard to smoking them in public areas and there're lowered personal risks to you. We have interviewed many users who report that they are able to smoke in more places and get that same 'nicotine fix' they crave. Many of them have completely given up traditional cigarettes...

Thousands of Smokers are Making The Switch

Brenda Dains, from Dallas, Texas used to smoke 5 packs of cigarettes a day until she tried electronic cigarettes. She told us that "I was unable to quit and my health was suffering as a result”. To her amazement, when she started smoking “e-cigarettes”, she was able to stop smoking her regular cigarettes just 3 days later. Brenda told us, "I can't tell you how much better I actually feel. I've tried gum, patches and everything else to try and quit over the years, but the e-cigarettes have made my goal to try and quit smoking much easier... I feel like I've been given a "get out of smoking jail" free card, and couldn't be happier!"

The testimonials like this one have been coming into our offices here with increasing frequency, and all of them have been positive thus far. We are confident that as more Americans learn about this new smoking technology, that more smokers will make the switch.

Electronic cigarettes can be used with real nicotine cartridges or without to facilitate the ease of quitting for users desiring to do so. Our interviews and research concluded that the electronic cigarette will quickly become the #1 choice for smokers looking to lead a healthier lifestyle. With the high cost of smoking traditional cigarettes (new smoking taxes are being levied almost yearly), and with the danger cigarettes bring to your health, we also give our recommendation and "thumbs up" to anyone looking to give these devices a try.

We encourage tobacco smokers to give the electronic cigarette a try for their health, and for the health of their friends, families, co workers.